Aerobic Sisyphus and the Suburbanized Psyche by Rebecca Solnit Free Essay Example, 1250 words

Solnit also mentioned: "The most perverse of all the devices in the gym is the treadmill (and its steeper cousin, the Stairmaster). Perverse, because I can understand simulating farm labor, since activities of rural life are not often available - but simulating walking suggests that space itself has disappeared. That is, the weights simulate the objects of work, but the treadmill and Stairmaster simulate the surfaces on which walking takes place. where she points out that walking nowadays are done indoors only. Unlike in the past centuries where it has freedom to be, walking nowadays tend to be more like it had been taken away of its spacious freedom; it has been limited indoors and people seemed to be having no time for walking as part of culture but is limited only as part of attaining a physically fit body. As a result of suburbs, the countryside way of living had faded. It had been replaced by new ways. People tend to do things upon depending on technology; they tend to live as simple and as dependent as they could. They ride cars or motorcycles because they want to get in a place fast. We will write a custom essay sample on Aerobic Sisyphus and the Suburbanized Psyche by Rebecca Solnit or any topic specifically for you Only $17.96 $11.86/page This she uttered Schivelbusch s writing: The speed and mathematical with which the railroad proceeds through the terrain destroy the close relationship between the traveler and the traveled space. The train was experienced as a projectile, and traveling on it as being shot through the landscape--- thus losing control of one s senses

A Timeline and History of the Olmec Civilization

Christian love Free Essays

Christianity is often associated with several key concepts, two of which are love and justice.   However, it is crucial to define these two terms to arrive at a clearer understanding.   This paper seeks to discuss the Christian view of love and justice. We will write a custom essay sample on Christian love or any similar topic only for you Order Now What is love? More importantly, what is Christian love? What are the characteristics of Christian love? Paul B. Henry enumerates the characteristics. One, love is â€Å"voluntarily given.[1]† It is not forced, or demanded.   Christian love is all about willingness to give and share.   One cannot seek love; it can only be received if it is willingly delivered.   It cannot be called love if it is by force or manipulation.   One should not be compelled to submit.   Love is only love when it is willingly given; it cannot be derived any other way.   Suppose a woman is engaged to be married to a man her parents chose for her.   She does not love this person, but she will marry him.   The marriage may demand her to love her husband, and she might.   However, this is not real love.   Real love is not demanded or demanding.   It is always willing. Second, love is â€Å"personally mediated.[2]†Ã‚   Christian love is personal.   There is no such thing as loving impersonally.   Since love is voluntary, it follows that is also personal.   It is simply because when one willingly gives something, it automatically denotes a personal decision.   Say for example, a college student decides to give a friend a gift, even when there is no occasion. The gift comes from the willingness to give, and the act of giving is personal decision.   This person decided to give a present out of her own free will.   In turn, the choice of the gift is personal as well.   Love is personal insofar as it exhibits the exercise of one’s free will. Third, love always entails sacrifice.   One wants give up something for the welfare of another.   Suppose a mother has enough money to purchase a new pair of shoe to replace her old, worn pair.   At the last minute, however, her child needs something for a class project.   The mother will then postpone the purchase of the shoes to give way to her daughter.   Because there is no extra money, the mother will put the child’s need first.   That is sacrifice. Lastly, love is â€Å"beyond ordinary moral obligation.[3]†Ã‚   To begin with, it is not an obligation.   If one is feels the need to fulfill an obligation, it is not voluntary.   It is not personal, either.   It is because there will be an external factor that will burden to oblige. Now that the main characteristics of love have been discussed, justice should also be elucidated.   What characterizes Christian justice? First, justice should apply to all.   It is â€Å"universal, eternal and objective.[4]†Ã‚   Since God is the Supreme Being that reigns through all the creatures of the earth, justice should also cover everything that God created Second, justice should also be contained within a specific social structure[5].   God’s creations are diverse, and the people themselves are diverse.   If justice was constructed as such that it was too general, it would not appeal to the specific attributes.   Justice may be universal but it is not general. Third, justice provides methods and guidelines that when followed, it will further the premises of justice[6].   Take human rights, for example.   If human rights are honored, people will be respected and treated as individuals, and when human beings are treated as human beings, there is justice. Fourth, justice is objective and stands apart from human intervention.   The rules of justice will not be bent because of human volition.   It can stand alone, and must be applied to all.   Subjectivity can only cause injustice.   As was earlier mentioned, justice is universal yet specific. The characteristics of love and justice have been dealt with, and the focus is now on both concepts.   How are love and justice related? Can they exist together? How does love and justice differ? How are they similar? According to Henry, â€Å"love and justice cannot stand juxtaposed.[7]†Ã‚   It is because love may transcend the very concept of justice, but it cannot be sustained with something less that justice.   Both concepts are related but the relationship between the two cannot be called equal.   It is not equal because the premises of one concept may exceed or fall short of the other. For example, justice can exert power to achieve its desired effect, but love cannot do the same.   As was earlier discussed, love must be voluntary.   It cannot demand results.   It must not resort to force to establish its ends.   On the other hand, justice exerts power to maintain its characteristics.   For one, for justice to subsist in a specific social order, power must be applied. David Tracy also points out a dependency between love and justice.   Justice needs love in the sense that it must not be abusive of its power.   The two concepts should co-exist in a way that both can manifest their differences but at the same time, highlight their similarities.     Tracy writes: â€Å"Love should empower all Christians to struggle for the self-affirmation intrinsic to the struggle for justice†¦[8]† Here in this statement, he describes that love can fulfill its end, an end that is needed in the fulfillment of justice.   He also states that love should always consider justice, because without it, it can be overtly â€Å"sentimental.[9]†Ã‚   Moreover, justice should also be with love because it might be too preoccupied with power.   It might be â€Å"self-righteous.[10]† Love and justice are indeed two important and related key concepts of Christianity.   Love is willing, it is deeply personal, it entails self-sacrifice and it is beyond an obligation.   When one says â€Å"God is Love,† these characteristics come to mind.   God’s love is willing; He does not demand love from His people.   He wants His people to love Him willingly. Despite the number of people He created, His love for each and every one is personal.   He sacrificed His own Son to save the people from sin.   Lastly, He loves not out of obligation; He loves because He wants to.   In addition, God is universal and eternal, and His terms of justice are objective.   These two concepts come from God, and these concepts describe Him too.   This is the Christian view of love and justice. Bibliography Henry, Paul. â€Å"Love, Power and Justice,† Christian Century (1977): 1088. Tracy, David. â€Å"God is Love: The Central Christian Metaphor,† The Living Pulpit 1, no.3 (1992): 10. [1]Paul B. Henry, â€Å"Love, Power and Justice,† Christian Century (1977): 1088. [2] Ibid. [3] Ibid. [4] Ibid. [5] Ibid. [6] Ibid. [7] Ibid. [8] David Tracy, â€Å"God is Love: The Central Christian Metaphor,† The Living Pulpit 1,no. 3 (1992):10. [9] Ibid. [10] Ibid. How to cite Christian love, Essay examples

Marketing Strategy and Plan Digital Marketing

Question: Discuss about theMarketing Strategy and Planfor Digital Marketing. Answer: Introduction Unlike other clothing brands, Uniqlo does not focus on targeting any particular group of religion of the market. In fact, Uniqlo believes that all the clothing garments are manufactured for every individual. As a result, social media marketing and global website strategy of Uniqlo has created major impact on the USA market. For instance, Uniqlo has developed 13 unique country specific websites to ensure cite design goes easily with the different cultures and values of the global customers (uniqlo.com 2017). Uniqlo has maintained USA website contents extremely clear and to the point so that it can grab the attention of the customers. Moreover, Uniqlo has also provided conscious effort to maximize the impact of social media marketing strategy. As highlighted by Tiago and Verssimo (2014) social marketing strategies of Uniqlo focuses on including different popular platforms including Facebook, Instagram, Twitter and LinkedIn to reach to its potential customers in an appropriate way. More over, Uniqlo has tried to utilize social media presence to describe its culture on the global platform. For that reason, digital marketing content of Uniqlo has consciously focused on avoiding any religious dilemma so that people from all community can able to feel connected with the organization. Presently, Uniqlo has around 57.7K followers on the Twitter platform that establish the fact that social media contents of the organization have able to grab the attention of the global customers (uniqlo.com 2017). Uniqlo has not only focused on providing information related to business perspectives or special offers but also try to include content related to the entire marketing activities of the sector. For instance, Uniqlo has tried to include content that describes the process by which styles and preferences of the people have changed over time. In addition, Uniqlo has also consciously tried to highlight present trends from different geographical locations so that people can capture in-depth information about the fashion trends. As mentioned by Kim and Ko (2012) development of effective plan for the digital marketing concept is extremely crucial. Specifically, as popularity of social media and internet platform is increasing continuously, it can provide business entities the opportunities to get into the head of the potential customers. For that reason, Uniqlo will have to focus on the effective utilization of digital marketing strategies to achieve competitive advantage in the market. Now, Fosdick (2012) have highlighted the fact that organizations will have to focus on the development of content associated with the digital marketing to maximize its impact on the market. For instance, Uniqlo will have to utilize digital marketing concept in such way that can grab the attention of the younger generation. For that reason, Uniqlo needs to utilize different colourful pictures, graphics and videos so that it can grab the attention of the potential customers in an effective way. More importantly, Uniqlo need to u tilize their audience or followers to enhance the quality of the developed content. For instance, Uniqlo can allow people to send different contents related to the organization, which will be published on the social media platform. As per the article by Chaffey and Ellis-Chadwick (2012), organizations need to focus on developing two types of content including descriptive and promotional content to penetrate the market in an effective way. Therefore, Uniqlo will also have to focus on developing descriptive content regarding the organizational aims and objectives so that customers can able to associate with the organization. On the other hand, Uniqlo will also have to focus on developing promotional content, which will include different offers and other facilities so that it can induce people to purchase from the provided clothing products. Moreover, Uniqlo will also have to focus on the distributing perspective of the content to ensure the developed blog or other promotional content has reached to the targeted customers. For that reason, Uniqlo need to include as many social media platforms as possible to reach every segment of the geographical market in an effective way. Whenever the business organizations were struggling to emerge fashionable clothes in the market, the entrance of Uniqlo has changed the overall concept of trendy and fashionable clothes by rendering eye-catching designs at reasonable price. Uniqlo has always focused on changing the traditional fashion concept (Hays, Page and Buhalis 2013). In fact, it had tried to provide completely new designs at extremely cheaper price for grabbing major share of the market. For that reason, it will help the organization to target the teenagers and younger generation in a major way. The business objective of Uniqlo has focused on providing superior quality of clothing garments at comparatively cheaper price. Moreover, business proposition of Uniqlo has consciously tried to cover changing fashion trends of different region to maintain the satisfaction level of the customers at the desired level. Presently, Uniqlo is trying to develop retail outlets in different part of USA and other European region to increase the convenience level the desired order. Now, in order to deliver the developed content at the desired destination, Uniqlo will have to focus on effective utilization of content distribution network (CDN). Uniqlo need to focus on CDN, as it will provide content to the end user with high performance and high availability. Moreover, CDN will allow Uniqlo to include web objects like graphics, text and scripts on the different streamline media and social media platforms. As a result, it will allow Uniqlo to reach to more number of people from all across the globe (Nicholls 2012). In addition, effective utilization of CDN will eventually allow Uniqlo to reduce the cost associated with the digital marketing concepts. As a result, it will help the organization to fulfil all the aims and objectives in an appropriate manner. As opined by Whiting and Williams (2013) proper development of social media strategies has become necessary for the business entities for creating desired impact on the global market. For that reason, Uniqlo will also have to focus developing systematic procedure for creating desired impact on the market. Firstly, social media marketing strategy of Uniqlo will have to focus on the development of clear aims and objectives for gaining the attention of the potential customers. Secondly, Uniqlo will have to focus on the effective utilization of social media audit to understand which section of the market is following the organization. As a result, it will help to identify target market of Uniqlo in an appropriate manner. Moreover, it will also allow Uniqlo to eliminate any type of adverse strategies from the social marketing concept. Thirdly, Uniqlo will have to analyze the kind of social media marketing approach has been initiated by the competitors. This is crucial for developing count er strategies in an effective way. Fourthly, social media marketing plan of Uniqlo will have to focus on evaluating possible alternate opportunities for enhancing the effectiveness of the plan. For that reason, Uniqlo will have to update the entire social media pages continuously for ensuring that maintaining the focus level of the people at the desired order. Fourthly, Uniqlo will have to follow different trends set by the industry leaders to grab the attention of the customers in an effective way (Jrvinen et al. 2012). It will allow Uniqlo to handle present thinking perspectives of the potential customers. Fifthly, Uniqlo will have to focus on formulating editorial calendar and content plan for maximizing the impact on the global market. Finally, Uniqlo will have to evaluate the effectiveness of the present social media marketing strategies on the market. It will help to make specific adjustment with the initiated marketing strategies for enhancing the popularity level in the glob al market. References: Chaffey, D. and Ellis-Chadwick, F., 2012.Digital marketing. Pearson Higher Ed. Fosdick, M.A.G.G.I.E., 2012. The globalization of social media: Consumer relationships with brands evolve in the digital space.Strategic Direction,28(6). Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use by national tourism organisations.Current issues in Tourism,16(3), pp.211-239. Jrvinen, J., Tollinen, A., Karjaluoto, H. and Jayawardhena, C., 2012. Digital and social media marketing usage in b2b industrial section.Marketing Management Journal,22(2). Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand.Journal of Business Research,65(10), pp.1480-1486. Nicholls, J., 2012. Everyday, everywhere: alcohol marketing and social mediacurrent trends.Alcohol and Alcoholism,47(4), pp.486-493. Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?.Business Horizons,57(6), pp.703-708. uniqlo.com, 2017. Women's, Men's and Kids' Clothing and Accessories | UNIQLO US. [online] Uniqlo.com. Available at: https://www.uniqlo.com [Accessed 31 Jan. 2017]. Whiting, A. and Williams, D., 2013. Why people use social media: a uses and gratifications approach.Qualitative Market Research: An International Journal,16(4), pp.362-369.